Because you deserve some ✨ 

Every week Tacori is giving away something amazing to share the love. Are you ready to win the stay-at-home wedding bands of your dreams?

Enter to win these Coastal Crescent Wedding Bands from Tacori at tacori.com/loveisessential. Good luck!

Explore wedding bands at our Huntington Beach showroom, or browse a selection online here. 

"Usually you only hear about customer's loyalty to a business, but never the other way around. This all changed with Affinity where for the first time, I experienced loyalty from a business I have patroned. 

Per my previous review, my husband and I had a great experience buying both of our wedding bands here. Fast forward 4 years later and my husband's wedding ring slipped off his finger while surfing. I called them asking to re-order it, and they offered a discount due to the circumstances of the situation. I had no expectation of that, and was completely taken back at their thoughtfulness. 

They had everything in our records, so re-ordering the ring was a breeze and completely stress free. I'm almost grateful for the experience of needing to re-order because I saw even more of their integrity and love for their customers and it blessed me so. It doesn't get any better than this folks!" — Grace B. on Yelp

Our 2020 Mother's Day jewelry gift guide is full of our favorite unique, standout pieces from Tacori— dazzling diamonds and gemstones that will shine this season and far beyond.

We’re big fans of treating her to jewelry that makes her feel confident and beautiful, and we love styles that she will be able to cherish for years to come. If you’re looking for the perfect gift, we’ve rounded up a few of our favorite pieces that accomplish that goal and more this Mother's Day.

We are ready to help you find the perfect Mother's Day gift. Please call us to make an appointment during COVID-19 restrictions, or browse a selection online here. 

"Affinity Jewelers is reputable, creative and honest, offer amazing technical ability and have reset a number of my blotched pieces from other jewelers in ways I could never had envisioned!They are reasonably priced while providing exceptional work. 

I feel at ease leaving my jewelry with them for repairs, as well as fortunate for their expertise in design creation. Their jewelers are trustworthy, dependable and take the time to listen with the ability to deliver exquisite work! Affinity Jewelers is well worth the visit whatever your jewelry needs may be!" – Nancy S. on Yelp

Have you been wondering how to shop for a loose diamond— whether you are considering a loose diamond as the start of an engagement ring, to upgrade an existing piece of jewelry, or for another design entirely? Nothing compares to the brilliance and fire of a loose diamond. By purchasing a loose diamond apart from a setting, you are able to get the best look at the stone to really see the 4 C's— cut, color, clarity, and carat weight— up close. You can view inclusions that a setting might otherwise hide or distract from, allowing you to make an informed decision about the diamond you are investing in.

We are happy to offer our customers an extensive collection of loose diamonds, including different diamond shapes from round brilliant, princess, oval, cushion, and radiant cuts, to different fancy color diamonds.

The Anatomy of a Diamond

Learn about the 4 C's from our diamond experts. Our diamond education center has in-depth diamond information so you can learn even more more before you visit or shop for your loose diamond here.

Fancy Color Diamonds

Diamonds come in every color of the rainbow, including yellow, blue, pink, green and purple. Fancy colored diamonds are graded based on the depth of color - Fancy Light, Fancy, Fancy Intense and Fancy Vivid. Visit our showroom to experience our fancy color diamond collection.

Explore our Diamond Search

Get a head start on your diamond search. Explore and compare diamonds by shape, carat, color, clarity, cut, and more with this innovative diamond search tool. Find this online tool here.

Loose Diamonds for Your Perfect Piece

Are you ready to design your perfect piece? It is our pleasure to help you through the entire custom design process. If you don't find what you're looking for on our website, bring in a picture or sketch and our designers will create something for you. We can help you create a custom wedding ring, a custom engagement ring, or any piece of custom jewelry you choose.  

Stay involved through the entire design process as we offer both computer design images and wax prototypes, addressing any changes you request until you're completely satisfied. Come in and see what we can do for you. Learn more about custom jewelry design here.

Explore loose diamonds at our Huntington Beach showroom, or browse a selection online here. 

"Usually you only hear about customer's loyalty to a business, but never the other way around. This all changed with Affinity where for the first time, I experienced loyalty from a business I have patroned. 

Per my previous review, my husband and I had a great experience buying both of our wedding bands here. Fast forward 4 years later and my husband's wedding ring slipped off his finger while surfing. I called them asking to re-order it, and they offered a discount due to the circumstances of the situation. I had no expectation of that, and was completely taken back at their thoughtfulness. 

They had everything in our records, so re-ordering the ring was a breeze and completely stress free. I'm almost grateful for the experience of needing to re-order because I saw even more of their integrity and love for their customers and it blessed me so. It doesn't get any better than this folks!" — Grace B. on Yelp

Are you planning on popping the question in 2020? We're sharing our top engagement ring shopping tips to help you take on this next step in your relationship with ease.

Like most big decisions in life, communication is key, and picking out the perfect engagement ring is no exception. Even if the proposal will be a surprise, it's a good idea to cover a few key factors as a couple beforehand.

Your engagement ring will likely be your most-used, most-treasured piece of jewelry. It will be worn for years to come, through all seasons and all life events, so now is the time to explore, discuss, and try on different shapes, styles, and sizes to find a ring that feels just right for you.

While you can visit our showroom today and purchase an engagement ring, there is a lot of value in a little preparation. Start with the questions below and visit us when you are ready to find your dream engagement ring.

Get to know the different engagement ring styles.

It's a good idea to get a basic understanding of different engagement ring styles to start off with. Consider a simple solitaire, a bold halo, or a pretty vintage design to get started. You can explore different engagement ring styles here.

Decide which type of gemstone or diamond you want.

Many couples are opting for engagement rings featuring a center or accent colored gemstones. Consider if you want only white diamonds, or if you'd like to include some color as a nod to your favorite color, birthstone, or the month you plan to marry. Consider sapphires, rubies, emeralds, or fancy-colored diamonds.

Get an idea of budget.

It might not be the first thing you want to talk about when considering a proposal, but getting an idea of budget is healthy and helps set expectations for both partners. There are a lot of engagement rings out there, and getting an idea of budget early helps narrow the choices and keep you on track.

Decide on the shape.

There are a number of different diamond shapes or ‘cuts’ available, and having an idea of which you prefer (round, pear, heart, and more!) will make it much easier to find the perfect gem for your engagement ring. The diamond shape might be the most visually significant choice you make, so be sure to consider shapes that reflect your personal style.

Explore different diamond shapes and sizes here.

Figure out your ring size.

There are three common ways you can measure your ring size right at home so you can finally get your ring measurement right, for good. Be sure to measure both at the beginning of the day and at the end, as your fingers are prone to change size slightly throughout the day. Find out how to measure easily at home here.

Try it on for size.

While it's easy to fall in love with engagement rings on social media or the hand of a friend, it's also a good idea to try on different styles in person. You’ll want to know how the ring really feels and fits on your hand until you actually see it up close.

Remember the important stuff.

We'll make sure you are set during and after purchasing your engagement ring. We are happy to provide a line-up or services to make sure your engagement ring stays as stunning as the day you said "yes!" Learn more about our services including jewelry cleaning, repar, polishing, and diamond and stone setting here. 

We are ready to help you find the perfect enagagement ring at our Huntington Beach showroom, or browse a selection online here. 

"Affinity Jewelers is reputable, creative and honest, offer amazing technical ability and have reset a number of my blotched pieces from other jewelers in ways I could never had envisioned!They are reasonably priced while providing exceptional work. 

I feel at ease leaving my jewelry with them for repairs, as well as fortunate for their expertise in design creation. Their jewelers are trustworthy, dependable and take the time to listen with the ability to deliver exquisite work! Affinity Jewelers is well worth the visit whatever your jewelry needs may be!" – Nancy S. on Yelp

Diamond shape is possibly the single decision that will have the biggest impact on your engagement ring. While metal, setting, and carat size all play a role in your dream engagement ring, diamond shape is often the first thing people notice. In this post we are covering the top six diamond shapes.

The shape of a diamond can drastically alter the look of the ring, the way it catches the light, and how the stone sits on your hand. With any of the popular diamond shapes on the market, the idea behind the cut is to leave as much of the top of the stone intact as possible. This allows light to filter through and reflect the natural sparkle of the stone. Each diamond shape has different facets and cuts that help to make the diamond shine.

With more than ten different possible shapes, it’s easy to get overwhelmed while shopping. Here is a quick overview of the most popular diamond shapes that you are likely to see while shopping for an engagement ring, and how to choose one.

Find Your Perfect Diamond Shape

Round

The round shaped diamond is by far the most popular choice for engagement rings around the world, for a few reasons. Round is a safe bet if you aren’t sure what kind of diamond your fiancée prefers, as it is universally popular and shaped to capture the most light when worn. It’s also likely to please a woman with traditional style who doesn’t like anything too unique or funky.

Square or Cushion

Eye catching and unique, the distinctive shape of a square cut diamond draws the eye as it stands out against the finger. A square shaped stone is best for women with long fingers, as it can make short fingers look even shorter.

Pear

The pear-shaped diamond is less like the fruit shape and more like a teardrop, with a rounded bottom that comes up to a pointed tip. Pear shaped diamonds saw a surge in interest in early 2018 when Ariana Grande wore a pear-shaped diamond engagement ring during her short-lived engagement to Pete Davidson. Sources said she was drawn to the ring because it reminded her of the teardrop emoji symbol.  Pear shaped diamonds are said to make short fingers appear longer and stand out thanks to the pointed shape, which refracts extra light.

Heart

A heart shaped diamond can stand out in a sea of engagement rings, because you do not see as many of them as the more traditional shapes. However, your fiancée might find the cut too cute or girly, especially if she works in a professional office environment.

Emerald

The emerald is a rectangular shape with multiple long facets cut along each side to encourage the light to reflect and sparkle. These are called stepped cuts, and they encourage light refraction. This cut can make the diamond attract more light than other shapes like a round or square cut. Fashionable and unique, many celebrity women love emerald cut diamonds for both modern and vintage-inspired engagement rings.

Princess

Like the emerald cut, a princess cut is a variation on a geographic shape. While the top of the stone is a square or rectangle, the bottom side comes down to a point. This inverted pyramid shape is due to the beveled cut, which creates multiple beautiful facets. A relatively new shape, the princess cut originated in the 1960s and quickly became the second most popular shape for engagement rings, behind the round shaped stone.

We are ready to help you find the perfect enagagement ring at our Huntington Beach showroom, or browse a selection online here. 

"I had a great experience at Affinity and Co and Joe was extremely helpful. I live about 2 hours away so we communicated mostly through telephone and he would always make time to help me out. I highly recommend them. Thanks again guys!" — Justin S. on Yelp

Happy birthday to all those celebrating in November! This month features two birthstones: citrine and topaz. While they are often confused for one another, topaz is actually found in a wide spectrum of colors (including the lovely blue you see below).

Both November birthstones are known for their calming energies, bringing warmth and fortune to those who wear them.

Blue Topaz November Birthstone Facts and Jewelry

Topaz is one of November's birthstones. It is a soothing stone that has been said to calm tempers, cure madness and eliminate nightmares. While the gemstone is found in many colors, the most prized color is Imperial topaz, which features a vibrant orange hue with pink undertones. Brazil is the largest producer of quality topaz. Shop blue topaz jewelry here.

Citrine November Birthstone Facts and Jewelry

Citrine is November’s second birthstone, a variety of quartz that ranges from pale yellow to brownish orange in color. It is named after the citron fruit because of its lemon-inspired shades. Citrine has been referred to as the “healing quartz” for its ability to comfort, soothe and calm. It is believed to release negative feelings, spark imagination, and even attract wealth and prosperity. The largest supplier of citrine is Brazil. Shop citrine jewelry here.

"Affinity Jewelers is reputable, creative and honest, offer amazing technical ability and have reset a number of my blotched pieces from other jewelers in ways I could never had envisioned!They are reasonably priced while providing exceptional work. 

I feel at ease leaving my jewelry with them for repairs, as well as fortunate for their expertise in design creation. Their jewelers are trustworthy, dependable and take the time to listen with the ability to deliver exquisite work! Affinity Jewelers is well worth the visit whatever your jewelry needs may be!" — Nancy S. on Yelp 

Are you dreaming of a holiday proposal? Maybe you are the planning type, or maybe your partner has always wanted to get engaged around the holidays. Whatever the reason, now is a wonderful time to start planning your holiday proposal— especially if you still have some research to do or want to begin the custom design process for your engagement ring.

From Thanksgiving to Christmas to Kwanza to Chanukah to New Year's Eve, the end of the year means friends and family gathering together for celebrations.

Begin planning your holiday proposal now:

1.     Discover her engagement ring style (and ring size!).

Start to look at the jewelry she already wears. Does she wear minimal jewelry, or does she choose bold, statement pieces? Does she love the simplicity of a diamond, or is her jewelry box full of different colors?

It’s also a great idea to ask trusted friends and family members. It is likely that she has mentioned different styles she prefers— and maybe even some she doesn’t!

2.     Explore different engagement ring options.

While your engagement ring turnaround time might be quick, it’s always better to begin your search early in case you want a custom piece or decide to include existing jewelry in your design.

While you might have an idea of what you like, seeing and feeling different designs might point you in a whole new direction! Stop by our Clearwater, Florida, showroom or look around online here.

3.     Brainstorm the specifics.

With at least an idea of your engagement ring in mind, now it’s time to scope out the specifics of your holiday proposal.

Where? Huntington Beach has beautiful landmarks ready for a romantic holiday proposal! Consider locations that are important to you as a couple— and whether you'd prefer an indoor or outdoor proposal— for your dream moment.

When? Are there events over the holiday season where loved ones will be near? Even if you don’t want to propose in front of others, you might enjoy having them near to celebrate with after!

We are ready to help you find the perfect enagagement ring at our Huntington Beach showroom, or browse a selection online here. 

"I am thrilled that I found this place! I was looking for a place close by so I can get my wedding ring  bonded and replaces the batteries on several watches I had so I got into Yelp and read all the great reviews so I decided to try it.  As soon as I walked in the door, I was greeted by a lovely staff.  I interacted with 3 different staff and they were all so nice and fulfilled my needs. It's a family own place and they make you feel like at home I will definitely be coming back here for my next jewelry and I will totally recommend this jewelry place to everyone." — Mina R. on Yelp 

Happy birthday to all who celebrate a birthday in September!

Sapphires are rich in color, classic in style, and popular throughout history. Those born in the month of September are lucky enough to call this magical gemstone their birthstone. But did you also know sapphire is also a traditional anniversary gift for four wedding anniversaries? Learn more about this beloved, royal blue stone below.

Celebrate September birthdays with sapphires!

Sapphire Folklore
Folklore tells that sapphires will protect loved ones from envy and harm and grant the wearer spiritual enlightenment and inner peace. They are believed to offer healing properties for rheumatism, colic, and mental illness. Sapphires are also considered an antidepressant.

Sapphires as Anniversary Gifts
For couples looking for a traditional anniversary gift, sapphires are given for the 5th, 23rd, 45th and 65th wedding anniversaries. Couples celebrating these milestone anniversaries might consider a sapphire anniversary band that can be worn with the bridal set.

You've found the one you want to marry. You might have even come up with how you will propose. Now, it's time to find the perfect engagement ring. There is a lot to decide when you shop for a diamond that your loved one is going to wear forever.

First you must decide on a metal, a setting and a style of ring. The size of the band and design can make or break how it looks on your future wife. But the biggest decision is what shape of diamond you select for the engagement ring.

The shape of a diamond can drastically alter the look of the ring, the way it catches the light, and how the stone sits on your fiancee’s hand. With any of the popular diamond shapes on the market, the idea behind the cut is to leave as much of the top of the stone intact as possible. This allows light to filter through and reflect the natural sparkle of the stone. Each diamond shape has different facets and cuts that help to make the diamond shine.

With more than ten different possible shapes, it’s easy to get overwhelmed while shopping. Here is a quick overview of the different diamond shapes that you are likely to see while shopping for an engagement ring, and how to choose one.

What Shape of Diamond is Right for Your Fiancée?

Emerald

The emerald is a rectangular shape with multiple long facets cut along each side to encourage the light to reflect and sparkle. These are called stepped cuts, and they encourage light refraction. This cut can make the diamond attract more light than other shapes like a round or square cut. Fashionable and unique, many celebrity women love emerald cut diamonds, including Amal Clooney,

Round

The round shaped diamond is by far the most popular choice for engagement rings around the world, for a few reasons. Round is a safe bet if you aren’t sure what kind of diamond your fiancée prefers, as it is universally popular and shaped to capture the most light when worn. It’s also likely to please a woman with traditional style who doesn’t like anything too unique or funky.

Square or Cushion

Eye catching and unique, the distinctive shape of a square cut diamond draws the eye as it stands out against the finger. A square shaped stone is best for women with long fingers, as it can make short fingers look even shorter.

Pear

The pear-shaped diamond is less like the fruit shape and more like a teardrop, with a rounded bottom that comes up to a pointed tip. Pear shaped diamonds saw a surge in interest in early 2018 when Ariana Grande wore a pear-shaped diamond engagement ring during her short-lived engagement to Pete Davidson. Sources said she was drawn to the ring because it reminded her of the teardrop emoji symbol.  Pear shaped diamonds are said to make short fingers appear longer and stand out thanks to the pointed shape, which refracts extra light.

Princess

Like the emerald cut, a princess cut is a variation on a geographic shape. While the top of the stone is a square or rectangle, the bottom side comes down to a point. This inverted pyramid shape is due to the beveled cut, which creates multiple beautiful facets. A relatively new shape, the princess cut originated in the 1960s and quickly became the second most popular shape for engagement rings, behind the round shaped stone.

Heart

A heart shaped diamond can stand out in a sea of engagement rings, because you do not see as many of them as the more traditional shapes. However, your fiancée might find the cut too cute or girly, especially if she works in a professional office environment.

We are ready to help you find the perfect enagagement ring at our Huntington Beach showroom, or browse a selection online here. 

Whether you've already asked or are looking forward to popping the question in the near future, finding the perfect engagement ring is a big deal! Like most big steps in life, communication is the first step, and picking out an engagement ring is no exception. Even if you or your partner are planning a surprise proposal, it's a good idea to discuss a few key factors as a couple.

You will wear your engagement ring for years to come, through all seasons and all life events, so now is the time to explore, discuss, and try on different shapes, styles, and sizes to find a ring that feels just right for you.

While you can visit our showroom today and purchase an engagement ring, there is a lot of value in a little preparation. Start with the questions below and visit our engagement ring experts when you are ready to find your dream engagement ring.

Which engagement ring styles catch your eye?

It's a good idea to get a basic understanding of different engagement ring styles to start off with. Consider a simple solitaire, a bold halo, or a pretty vintage design to get started. You can explore different engagement ring styles here.

What shape do you love?

There are a number of different diamond shapes or ‘cuts’ available, and having an idea of which you prefer (round, pear, heart, and more!) will make it much easier to find the perfect gem for your engagement ring. The diamond shape might be the most visually significant choice you make, so be sure to consider shapes that reflect your personal style.

Explore different diamond shapes and sizes here.

What kind of diamond or gemstone do you fancy?

Many couples are opting for engagement rings featuring a center or accent colored gemstones. Consider if you want only white diamonds, or if you'd like to include some color as a nod to your favorite color, birthstone, or the month you plan to marry. Consider sapphires, rubies, emeralds, or fancy-colored diamonds.

What does your budget look like?

It might not be the first thing you want to talk about when considering a proposal, but getting an idea of budget is healthy and helps set expectations for both partners. There are a lot of engagement rings out there, and getting an idea of budget early helps narrow the choices and keep you on track.

Do you know your ring size?

There are two ways you can find your or your gift recipient’s ring size. Simply use the ring size guide here using a few household items. Be sure to measure both at the beginning of the day and at the end, as your fingers are prone to change size slightly throughout the day.

Next up: Try it on for size.

While it's easy to fall in love with engagement rings on Pinterest or Instagram, it's also a good idea to try on different styles in person. You’ll want to know how the ring really feels and fits on your hand until you actually see it up close.

Let us help you find the perfect enagagement ring at our Huntington Beach showroom, or browse a selection online here. 

If you're a busy woman on the go, a lover of minimalist style, or a fashionista traveling from work to happy hour, everyday jewelry pieces are critical to your style. Basic pieces look fabulous on their own, work with bolder jewelry, and never go out of style. Collect everyday earrings, necklaces, bracelets, and rings so dressing up your look is the most effortless part of your day.

Here are some of our go-to everyday pieces we love from Tacori at Affinity & Co. Jewelers:

EARRINGS

Make it yours. Because your ears like to party as much as you do. From everyday studs to statement dangles, earrings are the perfect addition that completes your look, in a style that's totally your own. Shop earrings HERE.

RINGS

Complemented with wedding rings or not, rings are an absolute must in any look. A stacked look is trending and allows you to wear your favorites and really show off your personal style. Shop fashion rings HERE.

NECKLACES

A necklace is often the final piece to make any look polished. A delicate pendant makes a statement on its own and is even better when layered with other favorites. We love these stunning diamond pendants perfect for every day wear. Now the question is rose gold or platinum? Shop necklaces HERE.

BRACELETS

We love bracelets alone or stacked with our favorite watch. Bracelets are wonderful alone; stack them together to up the impact. Shop bracelets HERE.

We are ready to help you find the perfect everyday jewelry at our Huntington Beach showroom, or browse a selection online here. 

A halo engagement ring features a halo of smaller diamonds surrounding a larger center diamond. Unlike a solitaire engagement ring that showcases a single diamond, the halo engagement ring style pulls out all the stops to shine. This engagement ring style is perfect for the bride who really wants to maximize her center diamond— even making it appear a much larger carat size than it actually is!

Tacori halo engagement rings are perfect for brides looking for a romantic, classic look. This style can accommodate any diamond shape— and even works with three-stone engagement rings! If you are attracted to styles with maximum sparkle and a classic appeal, we invite you to explore Tacori halo engagement rings up close at our Huntington Beach showroom.

A twist on a classic halo engagement ring, a Tacori Bloom is a gorgeous design detail that will make heads turn with its added pop of sparkle. Tacori Blooms perfectly wrap around the center stones for a seamless blanket of diamonds. The spotlight bloom adds just a dust of diamonds. It is positioned beneath the center stone for a dainty look that adds a little extra sparkle to your ring. 

All Tacori pieces are handcrafted with extraordinary care by artisans in California.

A Few of Our Favorite Tacori Halo Engagement Rings

Let us help you find the perfect wedding bands for your 2019 or 2020 wedding at our Huntington Beach showroom, or browse a selection online here. 

Finding your perfect engagement ring doesn't have to be overwhelming. While we recognize the vocabulary around cut, color, style, and more can sometimes feel more like a lesson in terminology than picking out a meaningful piece of jewelry, we are here to make the engagement ring shopping process easier— and therefore more enjoyable— for you.

If you've ever felt lost when talking with a jeweler or doing engagement ring research, this vocabulary guide is for you. Save this handy guide so you'll never doubt again when finding the perfect ring for your partner.

The Only Engagement Ring Vocabulary Guide You'll Need

The Diamond

4Cs: Acronym standing for cut, color, clarity and carat— these are the top four characteristics to look for when purchasing a diamond.

Accent diamonds: Diamonds that surround or enhance the main diamond; they are typically smaller in size than the main diamond.

Crown: Top half of a diamond.

Halo: Ring of diamonds or stones surrounding a center diamond or stone.

Pavilion: Lower half of a diamond.

Scintillations: Sparkles in a diamond that are seen as the diamond moves under a light.

Table: Flat surface that is the uppermost part of a diamond; it is calculated by dividing the width of the table by the width of the diamond.

The Diamond Cut

Asscher cut: Square shaped diamond with a high crown, step facets, and a small table.

Cushion cut: Square cut diamond with rounded edges and the third most popular diamond cut.

Emerald cut: Rectangular shaped with small, rounded edges and a large, open table.

European cut: Antique diamond cut created before the precision created by modern technology was available.

Heart cut: Diamond in the shape of a heart typically found in solitaire settings.

Marquise cut: Long and narrow diamond-shaped similarly to a football. It’s best set with prongs on each end to protect the points from chipping.

Oval cut: A unique take on a round diamond. Oval-shaped stones come in a variety of widths ranging from slim to wide.

Pear cut: Combination of a round and a marquise shape diamond available in a variety of narrow to wide sizes.

Princess cut:The second most popular diamond cut, below round and above cushion. The cut has a square or rectangular shape when viewed from above, and from the side is similar to that of an inverted pyramid with four beveled sides.

Radiant cut: Square or rectangular diamond with minimal curved edges similar to an emerald shape.

Round cut: Circular-shaped diamond. It’s  the most common shape for engagement rings.

Trillion cut: Triangular shaped diamond, often used as side stones to frame a square diamond.

The Ring Style

Art deco: Rings created during or inspired by the art deco era from 1920 to 1935, known for bold line and geometric shapes.

Baguette: Meaning “long rod” in French, the baguette cut features long, clean lines, and is typically used in side stones.

Band: Ring that tends to accompany an engagement ring. Can be made of a precious metal, alloys, and/or include stones.

Bezel: Metal that completely surrounds the diamond or featured gemstone. A half bezel is the term used when half of the stone is framed by metal. Bezel ring settings are stronger and more protective than prong settings.

Colored diamond: Natural and dyed color diamonds. Popular diamond color options include yellow, pink, blue, chocolate and black.

Colored gemstone: Engagement rings featuring a colored gemstone stone ranging in a variety of colors. Popular gemstone options are sapphire and ruby.

Halo: Ring featuring a center stone that’s surrounded by a circle of stones. Engagement rings can have more than one halo, referred to as a double halo if two circles of gemstones encircle one center stone.

Hand-crafted: Ring that’s been made by hand instead of the casing process of filling a mold. It’s shaped by hand by the jeweler.

Pavé: Setting of stones where they’re placed close together so as to avoid seeing metal in between the stones.

Side Stones: Ring featuring a main stone and surrounded by smaller stones. Can also be referred to as a three-stone ring or a halo.

Solitaire: An engagement ring with a single, solitary center stone.

Tension set: Gemstone is held in place by metal on either side, thus creating tension.

Three-Stone: Ring featuring three stones, typically three diamonds or a diamond centered between two other stones. Known to celebrate a couple's past, present, and future together.

Unique shank: Engagement ring with an individualized lower part that goes around the finger, also known as a shank.

Vintage or Vintage-Inspired: These are classic-style engagement rings typically created, or modeled after, jewelry from the early 1900s or earlier. An antique engagement ring is technically defined as being over fifty years old.

The Metal

14k gold: Made of 14 parts gold and 10 parts other metals or alloys.

18k gold: Made of 18 parts gold and 6 parts other metals.

24k gold: Pure gold. The softest gold, as gold gets softer the purer it is.

Alloy: A mixture of two or more metals mixed together.

Gold plated: Thin, almost microscopic layer of pure gold used to coat another type of metal.

Platinum: Precious metal with a silvery white color and shine.

Rose gold: An alloy of gold tinted with copper to create a rosy tone. The deeper the pink color, the more copper there is in the alloy.

White gold: Yellow gold mixed with a white alloy.

Yellow gold: The color of pure gold, yellow gold gets darker or changes color the more alloys are mixed with it.

Let us help you find the perfect wedding bands for your 2019 or 2020 wedding at our Huntington Beach showroom, or browse a selection online here. 

Does your partner tend to feel lost when it comes what to get you for holidays, anniversaries, and other special occasions?

There's no need for him to spend hours searching for the perfect gift or to seek out an overpriced bouquet of flowers at the last minute to make Valentine's Day special. From direct to more subtle, we are sharing our top tips to help him figure out what you really want for Valentine’s Day.

Show And Tell

If you’re browsing on your phone and come across something you like (jewelry, a restaurant, or activity you can do together), don’t be afraid to show it to him. While you're at it, ask him his opinion on it, too!

Turn to Pinterest

While you are pinning your Valentine's Day outfit ideas, why not also create a board for Valentine’s Day gift ideas? If he is active on Pinterest, he will most likely see it on his own. If you want to be more straightforward, create a board titled “Valentine’s Day Gift Ideas” and share it with him.

Window Shop

If you happen to shop together, point out a few things you particularly. You might be surprised to find that your significant other is paying a lot more attention than it seems.

Walk Down Memory Lane

Has your partner knocked it out of the park on a previous Valentine’s Day or another occasion? Bring up how much that meant to you— and don't forget to include the specific parts that made it special, such as if he kept it a surprise, the restaurant you went to, a gift he gave you. This might inspire duplicate success!

Give Them an Early Gift

If your partner is more forgetful or didn't pick up on the other hints, consider surprising him with your gift a few days before Valentine’s Day. This sets the bar for what kind of gift you hope to receive, and reminds him that the holiday is around the corner!

Tag Them

Facebook and Instagram allow you to tag your significant other in any public post. Tag your partner on social posts that feature engagement ring styles, specific jewelry, or date ideas that you like. As Valentine’s Day approaches, your significant other will have a digital copy of your favorite things. Find gift ideas on our Instagram here. 

Tell A Friend

Whether it is an engagement ring, piece of jewelry, or date idea, people often consult their partner's friends for advice. Make sure your friends know what you want to make things easier for everyone is they ask!

Talk to Them

Last but not least, there is always the option to be direct. If there’s something you really want, tell them. Having an open conversation about gifts— including whether or not you’re going to splurge on something or opt something small— can be helpful for both of you.

Let us help you find the perfect Valentine's Day gift at our Huntington Beach showroom, or browse a selection online here. 

Wedding trends are an exciting part of planning a big day— they suggest ways to add a unique twist to even the most traditional weddings. Here are five of the top wedding trends that we expect to sweep weddings of 2019. 

2019 Wedding Trends

Regal bridal looks

In the name of all things royal, expect a new wave of pageantry to enter bridal fashion. Brides in 2019 can expect regal capes, sleeves, and tiaras.

Wedding vibes and themes

Most brides today are looking beyond simply picking wedding colors. Today's brides are envisioning entire wedding themes— a vibe or feeling for their guests to enjoy.

Smoke bomb exit

An upgrade to a classic sparkler exit, smoke bombs are the new way to send the newlyweds off in color. Match the smoke to your wedding colors— or opt for a rainbow pattern for an all-out color display.



Revamped registries

With more couples getting married later in life, less couples are in need of the basic dishes and KitchenAid Mixer. In 2019, expect to see more personalized registries from honeymoon funds on.



Unique venues

Couples are straying from traditional venues and embracing out-of-the-box wedding locations. Distilleries, raches, greenhouses, and breweries are gaining popularity as unique wedding venues.

Let us help you find the perfect wedding bands for your 2019 wedding at our Huntington Beach showroom, or browse a selection online here. 

December is a busy month nestled between Thanksgiving and the new year— and with big holidays of its own— and it is also the birth month for people celebrating their birthday in the 12th month of the year. Those celebrating a birthday in December can expect a cooler birthday as the month has the shortest daylight hours and marks the beginning of winter.

A few facts about December birthstones:

• Fewer children are born in December than other months. December is part of a four month cycle between November and February where the birth rate worldwide drops, reflecting many couples' choice to avoid the holiday season when planing their pregnancies.

• December's Zodiac signs are Sagittarius (November 22 - December 21) and Capricorn (December 22 - January 19).

• December is also Universal Human Rights Month and National Read a New Book Month.

• December was the 10th month of the year until January and February were added to the front of the Roman calendar.

• Many celebrities celebrate a December birthday: Lucy Liu (12/2), Walt Disney (12/5), Larry Bird (12/7,) Frank Sinatra (12/12), Bob Barker (12/12), Taylor Swift (12/13), Jamie Foxx (12/13), Vanessa Hudgens (12/25), Ludwig van Beethoven (12/16), Samuel L. Jackson (12/21), Sir Isaac Newton (12/25) and Stan Lee (12/28).

• The birth flowers of December are narcissus and holly.

• December has three birthstones: Turquoise, Zircon and Tanzanite.

More on December's three birthstones:

TANZANITE

A one-of-a-kind gemstone, Tanzanite is known for its exotic deep blue color with a rich overtone of purple. This popular blue gemstones comes in a variety of shapes, sizes and striking assortments of blue tones. Tanzanite was first discovered in 1967 in Tanzania, East Africa, and was added to the official birthstone list by the American Gem Trade Association in 2002. Tanzanite is also the suggested gemstone for the 24th wedding anniversary.

TURQUOISE

Turquoise is one of the oldest known gemstones has enjoyed worldwide popularity for centuries. A favorite of Egyptian Pharaohs and early Native Americans, this beautiful blue gemstone is believed to offer healing powers, promoting the wearer’s status and wealth, protecting from evil and bringing good luck.

ZIRCON

Zircon is best known as a bright blue gemstone, but it is also available in beautiful earth tones of green, dark red, yellow, brown, and orange. Popular in the Middle Ages, Zircon was said to aid in resting, bring prosperity and promote honor and wisdom in its owner. Other special properties include fighting evil and avoiding jealousy, protecting from insomnia and promoting happiness and self-satisfaction.

Let us help you find the perfect December birthstone gift at our Huntington Beach showroom, or browse a selection online here. 

A solitaire engagement ring setting is a perfect choice for any diamond shape, from round to pear to heart. This classic style can be personalized with metal colors, accent diamonds, and other details that will make an engagement ring one-of-a-kind. With a single center diamond, this ring style is a classic choice that never go out of style.

Our Favorite Solitaire Engagement Ring Settings at Affinity and Co. Jewelers:

Let us help you find the perfect solitaire engagement ring at our Huntington Beach showroom, or browse a selection online here. 

The wedding band is the perfect opportunity to enhance that beautiful engagement ring and really show off your personal style. Wedding band options are more unique than ever. You are no longer limited to the classic thin, coordinating band. Now you have colors, shapes and multiple bands to consider!

Affinity & Co. Jewelers is proud to offer Huffington Beach-area couples the best in men's and women's wedding bands. We offer many designs of men's wedding bands and women's wedding bands. We feature gold wedding bands, cobalt, palladium, platinum, silver, stainless steel or titanium wedding bands.  You can also select from specific designer jewelers or specific wedding collections.

Four Things to Consider When Buying Her Wedding Band

Think about function.

If you are active or like to travel with minimal jewelry, you might like the option of wearing just your wedding band and leaving the engagement ring in the jewelry box. Consider a style that stands on its own so you have options that fit your lifestyle.

Choose your own look.

Do you like the matching look or are you into something that stands on its own apart from your engagement ring? Contrasting engagement rings and wedding bands are on trend and create a look that's all your own. If you love rose or yellow gold but have a white gold engagement ring, you might appreciate the mixed metal look with your wedding band.

Play with numbers.

The only thing better than one stunning wedding band is two! When creating a look that complements your engagement ring, two (or more!) bands might be perfect for you. Try on a pair matching bands stacked on either side of your engagement ring and see what you think!

Consider color.

We love the sparkle of white diamonds, but color is always invited to the party! Your wedding band can express your personal style or other things that are important to you like the birthstone of your partner or the month you will say "I do." The most commonly chosen colored stones in a wedding band are ruby, emerald and sapphire.

Visit our Huntington Beach showroom to view our complete engagement ring selection, or explore a collection online here. 

Sapphire Folklore
Folklore tells that sapphires will protect loved ones from envy and harm and grant the wearer spiritual enlightenment and inner peace. They are believed to offer healing properties for rheumatism, colic, and mental illness. Sapphires are also considered an antidepressant.

Sapphires to Celebrate Anniversaries 
For couples looking for a traditional anniversary gift, sapphires are given for the 5th, 23rd, 45th and 65th wedding anniversaries. Couples celebrating these milestone anniversaries might consider a sapphire anniversary band that can be worn with the bridal set. 

Your engagement ring is likely one of the most precious items you own— both in terms of sentimental and financial value. By simply incorporating a few precautions and maintenance habits now, you will ensure your engagement ring shines for years to come!

We are sharing  key tips to kep your engagement ring as dazzling as the day you first put it on! 

Clean your ring at home with mild solutions.

Regularly wash your ring at home by soaking it in a mixture of warm water and mild dishwashing liquid for roughly 30 minutes before gently scrubbing it with a soft bristle toothbrush.

You can also clean metals and precious stones with baking soda with its mild, non-abrasive consistency that makes it perfect for cleaning. Simply pour a bit of baking soda into a bowl and mix it with a bit of warm water to create a soft paste. Take off your ring and use your fingers to gently rub the paste around the stone, the setting, and the ring. Rinse the ring in warm water and dry with a lint-free cloth.

Have a go-to safe spot.

Whether you always take your ring off to sleep or shower, or if you only remove it when you really must, it's wise to have a designated spot for it. Whether you choose a specific area in your jewelry box, or a small dish on your dresser, having a go-to location will cut down on the chances of forgetting where you put it. 

Consider adding an alternative ring to the mix.

Many brides are choosing to rely on a “backup ring.” This ring is an alternate ring to your engagement ring that is often less valuable and can be worn without worry of it getting lost or damaged.

When you don't want to put your engagement ring at risk (a long day at the beach or gardening, for example), leave the real bling at home and opt for an alternative ring.

Avoid contact with harsh chemical residue.

Chemicals from everyday products (not just harah cleaners— even the ones in perfume, sunscreen, and lotion) can add residue to the ring and diamond, which can cause potential damage. Make it a habit to remove your ring before applying products that may be made with harmful chemicals.

Restore shine to white gold and platinum.

No matter what care you give your ring, every white gold ring will start to dull and a yellow hue will start to shine through. This is natural and unavoidable, but the gold’s original sheen can be easily restored through a process called Rhodium plating.

While platinum rings do not need Rhodium treatments as platinum does not originally start off as yellow, those who want a shinier look to their platinum engagement ring can opt to have their platinum band plated for more shine.

Get insurance.

As with any serious investment, it's wise to consider getting insurance for your engagement ring. While it might be emotionally difficult to ever have to replace your engagement ring, knowing you wouldn't have the financial upset if you ever did lose it can be more than worth it. 

Schedule professional cleanings.

Our jewelers are happy to give your engagement ring a thorough professional cleaning. Not only will we clean your ring, but we will examine it under magnification to make sure the prongs are secure, and to check for diamond fractures and loose stones. It is wise to have your ring professionally cleaned twice a year to maintain the structural integrity of your ring and keep it as dazzling as the first time you put it on. 

Repair broken jewelry as soon as posssible. 

Do you need your jewelry inspected or repaired? Our master craftsmen will repair, clean, and polish your jewelry and timepieces on the premises. Our services include ring sizing, rhodium plating, soldering, clasp replacements, pearl restringing, prong repair, diamond and stone setting, and watch repair. 

Learn more about jewelry repair by visting our Huntington Beach showroom, calling us at 714-596-3900, or visiting our website HERE. 

The Origin of Birthstones

Have you ever wondered where the tradition of associating a certain birthstone with your birth month was born? Birthstones and their association to the Zodiac extends back to the twelve stones used in the Arron's breastplate mentioned in Exodus. However, the tradition is probably even far older. Adopted and further codified by Christians and related to a passage in Revelation; the association of birthstones with birth months continues in the West up to modern times. There are textual references to the association of certain stones with certain birth months from eighth century Poland and sixteenth century Germany. Exactly which stone represents which month was further refined in the 1870s and revised in 1912. For centuries stones have been associated with healing powers, luck and power— even more reasons birthstones are so popular.

Some Interesting Facts About Rubies

Rubies are a variety of the mineral called corundum and the line between pink sapphires and rubies is based on color rather than composition. Rubies have a Trigonal structure and the chemical name is Aluminum oxide. The hardness of a ruby is a 9. Rubies can be cut into a variety of different shapes, but brilliant cut and cabochon, also known as star rubies, are two of the most prized cuts for this fabulous, rare stone.

The Meaning of Rubies

Rubies are red and luscious, alive and mysterious. From their deep color comes the associations and symbolism associated with this gem. Rubies represent power and love. They also represent passion and energy. According to Bishop Marbodius from the eleventh century, "Ruby is the solitary and glowing eye which dragons and wyverns carry in the middle of their foreheads."

Shop ruby birthstone jewelry HERE. 

If a proposal is in your future, there's a chance you have a few things you know about engagement rings. Whether it be the best size, the ideal shape, or the rules for budget, we all have ideas of what is right that we have picked up over time. 

An engagement ring is both an emotionally and financially big purchase, so of course it is a purchase you will want to get right. Just like purchasing a car or putting a down payment on a house, it's best to go into it informed.

We've pulled together ten of the biggest engagement ring myths— and what is actually true— for discerning brides- and grooms-to-be.

Top 10 Engagement Ring Myths

A solitaire is a ring with a single round diamond.

Solitaire comes from the word ‘solo,’ meaning a single diamond when referring to an engagement ring. A solitaire ring can actually have any shape of center diamond. The only real standard for a solitaire engagement ring is that it has no additional diamonds on the band. You can absolutely have a heart shaped diamond solitaire engagement ring, for example!

Diamonds are indestructible and can’t be damaged.

While diamonds score a 10/10 on the Mohs Scale of hardness (meaning of all minerals, they’re one of the hardest and most difficult to destruct), it’s possible for a diamond to chip or crack if struck at the right angle with the right force. This is why it's a good idea to leave your ring in a safe place when working with your hands or playing hand-contact sports.

Platinum engagement ring settings are indestructible.

Just like its white gold and yellow gold counterparts, your platinum engagement ring setting can be damaged through excessive wear or blunt force. 

You have to spend XX% of your salary on the ring.

We've heard it all: that you should spent two months pay, three months pay, and a certain percentage of your annual salary on an engagement ring. This is a myth; the best budget is the one you come up with and that feels comfortable in your own financial situation. Remember, you can always finance, or pay with credit card. 

Round diamonds appear the largest compared to other shapes.

While round diamonds have the potential to sparkle more than any other diamond shape, their symmetry also makes them appear slightly smaller in comparison to a fancy shaped diamond of the same carat weight. The apparent size of any diamond, when viewed from the top down, can vary depending on the shape and size of the wearer’s hand. This is why it's a great idea to try on different diamond shapes and setting styles when beginning your engagement ring search.

The engagement ring and wedding band should match.

Gone are the days of the engagement ring and wedding band having to be a perfect match (thankfully). There are endless opportunities to create your own unique look with a mix of metals and styles between your engagement ring and wedding band. If you really want to create a unique look, choose more than one wedding band for a stacked look.

An true engagement ring has a diamond center stone.

While we love a diamond engagement ring, emeralds, sapphires, and other gemstones are stealing center stage in some stunning engagement rings. Each gemstone has its own beautiful hue and meaning, so there is no need to feel like you have to choose a diamond when finding or creating your perfect engagement ring.

The setting is just a stage for the center diamond.

While your center stone might be more expensive than the setting, both combine to make the whole package. If you view an engagement ring setting as simply a stage for the diamond, you could be missing out on some beautiful details. Give thought to the setting as much as the center stone.

The engagement ring has to be a surprise.

While most couples still prefer a surprise proposal, discussing what she likes and dislikes in engagement rings— or even stopping by the showroom to try on rings together— will help ensure your partner will love the final ring you choose. Don't worry— the proposal will still be a surprise!

Designing your own engagement ring is hard.

While custom designing your engagement ring can be a tedious process, it can actually be very easy (and cost efficient!) to design the ring of your dreams. A custom, handcrafted piece of jewelry from Affinity & Co. allows you the opportunity to create and design a one of a kind piece of jewelry that will become a part of you. Our designers give you the opportunity to create the jewelry piece of your dreams so you can be assured it will be exactly what you are looking for and enjoy for years to come. Learn more about custom design HERE. 

While the options for engagement rings (diamond shape, ring style, gemstone choice, and size just to name a few things to consider!) can be overwhelming, it is totally possible to find the perfect ring she will love.

The first step is to find a ring that exemplifies her personal style. In doing this, you ensure she ends up with a ring that will compliment her lifestyle and that she will adore for a lifetime.

There are many ways to pick up on her style. Start paying more attention to the clothes she wears, the perfume she uses, the brands she loves, and her overall aesthetic to uncover her ideal jewelry style.

If She’s Old Fashioned

Soft and romantic, drawn towards all that is whimsical and nostalgic - perhaps she’s a bit more old fashioned. She’s likely an old soul who loves watching sunsets, reading novels, and collecting things from different eras. A glass of wine paired with a classic, black and white film is her idea of a romantic evening. If she’s dreaming of an intimate ceremony with close family gathered around in a charming garden with her favorite flower tucked behind her ear and violins playing in the background - she’s probably an old fashioned bride to be.

For an old fashioned gal, think delicate pieces with an old world feel. A touch of floral design mixed with a soft pastel hue or warm tones are likely to match her style preferences. Think feminine and romantic and vintage inspired.

If She’s Classic

There are tons of new and emerging trends in the world of bridal jewelry, but you might find that you’ve fallen for a women who’s a bit more traditional. If you’re bride to be is a bit more classic, chances are she enjoys the simpler things in life. She’s chic, but not flashy, refined and elegant. She knows that simple does not have to be boring. If she’s dreaming of a white wedding, complete with family, friends, and all the tried and true traditions - she’s probably a classic bride to be.

When shopping for her engagement ring, think simple yet beautiful, more modest and understated designs. Focus on rings with classic solitaire settings or prominent round or square cut diamonds in the center of a simple silhouette cast in white or yellow gold.

If She’s Modern

A modern woman is trendy and isn’t afraid to stand out in the crowd. She enjoys spontaneous adventures and knows how to make any day memorable. She’s into big, bold fashions that breakaway from the norm. If she’s dreaming of a destination wedding, a quick flight to a fun place, the more unexpected the better - she’s probably a modern bride to be.

For a Modern bride to be, think interesting shapes, bold colors, and fun designs - jewelry that makes a statement. Geometric patterns, dual-tones, loud colors, and unique features. Consider fun rings that incorporate asymmetric features, vibrant hues, and unexpected details.

If She’s a Creative

Fun, quirky, colorful... if her style is ever-changing, bold and bright, there's a good chance she's a creative. She is a unique gal who craves something out-of-the-box. She enjoys trying the latest restaurant and setting out for a drive without a map. Her perfect wedding includes a fun venue like a rooftop bar, a backyard, or the beach. While she thinks traditional engagement rings are pretty, her heart really craves special details that makes it all her own.

For the creative woman, look at colorful gemstones and less common shapes. Warm rose gold or a two-tone design would add an extra detail for the creative bride-to-be.  

And remember, no matter her personal style, we have the perfect ring for your bride to be. Shop all these engagement ring styles at our Huntington Beach showroom, or explore styles online HERE.

May is bursting with greens when spring arrives and the foliage awakes from it’s winter sleep. Appropriately, the May birthstone Emerald, comes in an array of greens.  Affinity & Co. Jewelers carries a large selection of stunning Emerald jewelry. Treat your May birthday love to a custom jewelry piece with their beautiful birthstone or find that special sparkling Mother’s Day gift for your mom.  Discover fun facts about this gorgeous precious gem below.

• Emeralds are one of the four most recognized precious gemstones, the others being diamond, ruby and sapphire.

• Emeralds are beryl just like the gems Aquamarine. The deep green color defines the classification of Emerald. The best color is vivid green or blueish green.

• Used as a healing crystal Emerald brings loyalty and provides for domestic bliss. It enhances unconditional love, unity and promotes friendship. Keeps partnerships in balance and can signal unfaithfulness if it changes color. Emerald stimulates the heart chakra, having a healing effect on the emotions as well as the physical heart.

• It is extremely rare to find an Emerald without flaws. Some top quality Emeralds can be more expensive than diamonds.

• An emerald pendant necklace owned by Elizabeth Taylor sold for $6.5 million in 2011, breaking down to about $280,000 paid per carat.

• 50% of Emeralds world wide come from Columbia. Other countries that mine Emeralds are Russia, Brazil, Madagascar and Zambia

GIA has more interesting Emerald facts here:  http://4cs.gia.edu/en-us/blog/may-birthstone-emerald/

Pictures: GIA.edu

Whether you are shopping for your own mom, picking out the perfect gift for the mother of your children, or making a wish ist for yourself, we have Mother's Day gifts she will love— and in every price range, so you have plenty of room leftover for brunch and flowers.

For the Trendy Mom

Gift the trendy mom earrings, a necklace, a bracelet, or a ring in beautiful earthy tones. These moonstone earrings are a beautiful, neutral piece that she can wear any day of the week! 

For the Trendy Mom 

Her jaw will hit the floor when you surprise her with a gemstone diamond band from Tacori or any one of our stunning designers. A band can be worn on its own or stacked with other rings, including her engagement ring! Stop in to explore bands in every price range, color, and shape.

For the Classic Mom

For the woman who loves style but isn't a fan of too much jewelry, a simple diamond or gemstone pendant is the perfect gift she will wear all year! These blooming beauties are Tacori. 

For the Stylish Mom

Surprise the minimalist mom with colorfil, chic she will adore, like these Charles Garnier Paris bangles. We have the perfect necklaces, rings, bracelets, and earrings she will love.

Stop by our Huntington Beach showroom to see our full collections, or browse gift ideas online HERE.

Hand in Hand with Matching Bands
Over 200 Wedding Band sets and Fashion Bands for you both to try on.

One Weekend Only!
April 27th - 29th

Call to make your appointment today
714-596-3900

Join us for Mimosas & Light Hors D’Oeuvres
Receive a Tacori jewelry dish for attending the event
Enter to win a diamond Tacori necklace (valued at $900) with purchase
Prepaid Visa Card with purchase:
$300 on $2500+ purchase
$500 on $5000+ purchase
$750 on $7500+ purchase
Special 0% Financing available

On March 22, 2018, we hosted our annual Martini Madness fundraiser and jewelry sales event!

We had a blast partnering with Assistance League of Huntington Beach, and raising money to help support their great cause. 

Here are a few pictures from the event!

Our bartender did a great job supplying delicious martinis throughout the evening. 

We had so much fun, and want to thank everyone for coming out to our event! We are already looking forward to next year's Martini Madness!

If you are interested in one of our hand-painted martini glasses, or any of our other jewelry pieces, then schedule a private viewing by clicking below or calling 714-596-3900.

Do you remember the moment he proposed?

Do you remember how sparkling your engagement ring was?

More than likely, your engagement ring is one of the most precious items you own. By setting into motion just a few habits now, you can make sure your engagement ring continues to shine like the day you first got it! 

Here are seven key tips to keeping your engagement ring as dazzling as the very first day: 

Clean at home with mild solutions.

Regularly wash your ring at home by soaking it in a mixture of warm water and mild dishwashing liquid for roughly 30 minutes before gently scrubbing it with a soft bristle toothbrush.

You can also clean metals and precious stones with baking soda with its mild, non-abrasive consistency that makes it perfect for cleaning . Simply pour a bit of baking soda into a bowl and mix it with a bit of warm water to create a soft paste. Take off your ring and use your fingers to gently rub the paste around the stone, the setting, and the ring. Rinse the ring in warm water and dry with a lint-free cloth.

Consider an alternative ring.

Many brides are choosing to rely on a “backup ring.” This ring is an alternate ring to your engagement ring that is often less valuable and can be worn without worry of it getting lost or damaged. 

When you don't want to put your engagement ring at risk (a long day at the beach or gardening, for example), leave the real bling at home and opt for an alternative ring. 

Have a go-to safe spot.

Whether you always take your ring off to sleep or shower, or if you only remove it when you really must, it's wise to have a designated spot for it. Whether you choose a specific area in your jewelry box, or a small dish on your dresser, having a go-to location will cut down on the chances of forgetting where you put it. 

Avoid harsh chemical residue.

Chemicals from everyday products ( like the ones in perfume, sunscreen, and lotion) can add residue to the ring and diamond, which can cause potential damage. Make it a habit to remove your ring before applying products that may be made with harmful chemicals.

Get insurance.

As with any serious investment, it's wise to consider getting insurance for your engagement ring. While it might be emotionally difficult to ever have to replace your engagement ring, knowing you wouldn't have the financial upset if you ever did lose it can be more than worth it.

Restore shine to white gold and platinum.

No matter what care you give your ring, every white gold ring will start to dull and a yellow hue will start to shine through. This is natural and unavoidable, but the gold’s original sheen can be easily restored through a process called Rhodium plating.

While platinum rings do not need Rhodium treatments as platinum does not originally start off as yellow, those who want a shinier look to their platinum engagement ring can opt to have their platinum band plated for more shine.

Schedule professional cleanings.

Our jewelers at here at Affinity and Co. are happy to give your engagement ring a thorough professional cleaning. Not only will we clean your ring, but we will examine it under magnification to make sure the prongs are secure, and to check for diamond fractures and loose stones. It is wise to have your ring professionally cleaned twice a year to maintain the structural integrity of your ring and keep it as dazzling as the day you first saw it. 

March Madness has begun and it's time for Affinity & Co. Jewelers’ annual March Martini Madness!

What?  Our Annual Martini Fundraiser and Jewelry Sales Event

When?  Thursday, March 22^nd from 4:00 to 7:00 PM

Where?  Our Huntington Beach location (18575 Main Street, Huntington Beach, CA)

We have partnered with Assistance League of Huntington Beach, to help raise money and support their great cause!

Assistance League is a local organization that uses the money they collect to give back to the community by helping families in need, single moms, children, and schools.  

10% of all sales will be donated to Assistance League.

Featuring our new line of hand-painted martini glasses and giving them away every hour!

Back by popular demand - our March Madness Discount Game!

Earn up to 20% off and show off your basketball skills! 

Refreshments will be served, so come join us for this special FUNdraising event! 

If you have already had the chance of browsing our selection and would like to schedule a "private viewing" of a particular piece of jewelry, please click below or call 714-596-3900.

Your wedding band can simply complement your engagement ring, or it can be a standout piece on its own. Some women even prefer to leave their engagement ring at home and only wear their wedding band for certain events.

Affinity & Co. Jewelers is proud to offer Newport Beach and surrounding areas a large selection of gold and diamond wedding bands. Here are a few different styles and tips to consider when shopping for your wedding bands.

Consider a classic diamond eternity band. 

Women who love their solitaire engagement ring might especially love the option of a diamond eternity wedding band. With continuous diamonds all around, this option provides maximum shine and instantly upgrades a simple engagement ring. 

Choose a band that contrasts your engagement ring. 

If you love rose gold or gemstones but didn't include that in your engagement ring, a contrasting wedding band might be perfect for you. Consider a different metal or a gemstone that reflects your favorite color, birthstone, or anniversary stone.

Go for a simple band that allows your engagement ring to shine.

A simple gold or platinum wedding band provides a simple backdrop to allow your engagement ring to truly shine.

Try on something totally unexpected. 

If traditional wedding bands don't live up to what you envision, consider something out of the box. Try on a wedding band with unexpected details that will perfectly reflect your style. 

Shop Affinity and Co. Jewelers wedding bands here. 

When should you get married in 2018, 2019, or 2020?

• The birth date of you, your significant other, and your immediate families
• Any pre-scheduled major events such as family reunions
• Any expected upcoming moves or job changes

Other than personal dates to consider, here are some key wedding dates you might want to avoid or simply look into more before booking:

Religious and Cultural Holidays

Your house of worship may be unavailable during these key religious and cultural holidays.

Palm Sunday

March 25, 2018

April 14, 2019

April 5, 2020

Easter Sunday

April 1, 2018

April 21, 2019

April 12, 2020

Passover (begins at sunset)

Friday, March 30, 2018

Friday, April 19, 2019

Wednesday, April 8, 2020

Tisha B'Av 

Saturday, July 21, 2018

Saturday, August 10, 2019

Wednesday, July 29, 2020

Rosh Hashanah 

Sunday, September 9, 2018 until nightfall on Tuesday, September 11, 2018

Sunday, September 29, 2019 until nightfall on Tuesday, October 1, 2019

Friday, September 18, 2020 until nightfall on Sunday, September 20, 2020

Yom Kippur 

Tuesday, September 18, 2018 until nightfall on Wednesday, September 19, 2018

Tuesday, October 8, 2019 until nightfall on Wednesday, October 9, 2019

Sunday, September 27, 2020 until nightfall on Monday, September 28, 2020

Hanukkah (begins at sunset)

Sunday, December 2, 2018 until Monday, December 10, 2018

Sunday, December 22, 2019 until Monday, December 30, 2019

Thursday, December 10, 2020 until Friday, December 18, 2020

Christmas

Tuesday, December 25, 2018

Wednesday, December 25, 2019

Friday, December 25, 2020

Kwanzaa 

Tuesday, December 26, 2017 until Monday, January 1, 2018

Wednesday, December 26, 2018 until Tuesday, January 1, 2019

Thursday, December 26, 2019 until Wednesday, January 1, 2020

Ramadan (dates may vary based on the lunar calendar)

Tuesday, May 15 until Thursday, June 14, 2018

Sunday, May 5 until Tuesday, June 4, 2019

Thursday, April 23 until Saturday, May 23, 2020

Eid al-Fitr (dates may vary based on the lunar calendar)

Thursday, June 14 until Friday, June 15, 2018

Tuesday, June 4 until Friday, June 7, 2019

Saturday, May 23 until Sunday, May 24, 2020

Eid al-Adha (dates may vary based on how each family observes)

Beginning Tuesday, August 21, 2018

Beginning Sunday, August 11, 2019

Beginning Thursday, July 30, 2020

Ram Navami

Monday, March 26, 2018

Sunday, April 14, 2019

Thursday, April 2, 2020

Krishna Janmashtami

Monday, September 3, 2018

Saturday, August 24, 2019

Tuesday, August 11, 2020

Holiday Weekends to Consider

Holiday weekends usually mean people have time off work and can travel. They might have standing holiday plans, and your top venues and service providers might have limited availability or holiday pricing over these weekends.

Martin Luther King Jr. Day (always a Monday)

Weekend of January 13–15, 2018

Weekend of January 19–21, 2019

Weekend of January 18–20, 2020

Presidents' Day (always a Monday)

Weekend of February 17–19, 2018

Weekend of February 16–18, 2019

Weekend of February 15–17, 2020

Mother's Day (always a Sunday) 

Weekend of May 12–13, 2018

Weekend of May 11–12, 2019

Weekend of May 9–10, 2020

Memorial Day (always a Monday)

Weekend of May 26–28, 2018

Weekend of May 25–27, 2019

Weekend of May 23–25, 2020

Father's Day (always a Sunday) 

Weekend of June 16–17, 2018

Weekend of June 15–16, 2019

Weekend of June 20–21, 2020

Independence Day

Wednesday, July 4, 2018

Thursday, July 4, 2019

Saturday, July 4, 2020

Labor Day (always a Monday)

Weekend of September 1–3, 2018

Weekend of August 31–September 2, 2019

Weekend of September 5–7, 2020

Columbus Day (always a Monday)

Weekend of October 6–8, 2018

Weekend of October 12–14, 2019

Weekend of October 10–12, 2020

Halloween 

Wednesday, October 31, 2018

Thursday, October 31, 2019

Saturday, October 31, 2020

Thanksgiving (always a Thursday)

November 22, 2018

November 28, 2019

November 26, 2020

New Year's Eve

Monday, December 31, 2018

Tuesday, December 31, 2019

Thursday, December 31, 2020

Days of Remembrance

These days of remembrance might make your event more meaningful, or you might decide they are better to avoid altogether.

Patriot Day

Tuesday, September 11, 2018

Wednesday, September 11, 2019

Friday, September 11, 2020

National Pearl Harbor Remembrance Day

Friday, December 7, 2018

Saturday, December 7, 2019

Monday, December 7, 2020

Major Sporting Events

In case you, your partner, or any VIPs on your guest list are die-hard sports fans, consider the timing of these major sporting events.

Super Bowl Sunday

February 4, 2018, in Minneapolis, MN

February 3, 2019, in Atlanta, GA

February 2, 2020, in Miami, FL

Final Four During March Madness

Saturday, March 31, 2018 and Monday, April 2, 2018

Saturday, April 6, 2019 and Monday, April 8, 2019

Saturday, April 4, 2020 and Monday, April 6, 2020

Traditionally Unlucky Days

Test your superstition when considering the unlucky and superstitious dates.

The Ides of March 

Thursday, March 15, 2018

Friday, March 15, 2019

Sunday, March 15, 2020

Friday the 13th 

April 13, 2018

July 13, 2018

September 13, 2019

December 13, 2019

March 13, 2020

November 13, 2020

Traditionally Lucky Days

Leap Years 

Legend has it that leap years bring good luck, so this might be one date you want to consider!

Saturday, February 29, 2020

Welcome to the Affinity & Co. Jewelers 2017 Holiday Shopping Guide! 

Everyday Earrings

A Pendant with Personality

A Colorful Gemstone Ring

Stackable Rings

Diamond or gemstone bands are a top trend this year. They can be worn on their own, with her engagement ring, or with other stackable bands. Shop this simple Tacori band here. 

A Timeless Estate Piece 

Estate jewelry is truly timeless. Stop in to find the perfect one-of-a-kind piece that she will always treasure. Find more info here. 

A Statement Cuff 

A wonderful gift or accessory for all occassions, flowers symbolize youth, beauty and uniqueness. If you love a bouquet of flowers, or can get lost at the intricate details of your favorite bloom, you might adore the Tacor Blooming Beauties Collection. 

These elegant platinum beauties feature dynamic diamond halos for the perfect bloom that will never fade. We've pulled together five of our favorite Tacori Blooming Beauties engagement rings. Can you pick a favorite? 

TRIPLE THE DIAMONDS

Double the blooms and triple the diamonds for limitless shine This ring is for the glamour girl who knows what she wants and is not afraid to sparkle. Signature diamond crescents and the exposed culet give this blooming beauty the prettiest of profiles. Shop this ring HERE. 

CUSHION SHAPED HEIRLOOM

A cushion shaped double bloom creates an heirloom, glittering look, amping up the volume on a round center diamond. With loops of diamonds creating petal-like details, diamond crescent silhouettes decorate the sides for an engagement ring that is beautiful from every angle. Shop this ring HERE. 

PRINCESS THREE STONE

With glamour to spare, this three stone princess cut ring is a bold and beautiful blast of diamonds. A pretty profile with diamond crescents and double blooms surrounding each diamond make this ring distinctive and elegant. Shop this ring HERE. 

UNIQUE DOUBLE BLOOM

A single string of diamonds along the ceiling and the unique, cushion shaped double bloom make this ring an impressive, positively beautiful ring. With a gorgeous carriage, the culet of the diamond just kisses the sweetheart carriage, and diamonds decorate crescent details for a provocative profile, gorgeous from every angle. Shop this ring HERE. 

A BLOOMING EMERALD

The elegance of an emerald center diamond is amped up by a spectacular double bloom of diamonds, framing and enhancing the center diamond. With strings of pav diamonds and a beautiful, distinctive profile, this ring could be the one for you. Shop this ring HERE. 

View the entire collection HERE.

For a limited time: Earn up to a $5,000 Travel Voucher with any Tacori Engagement Rings, Wedding Bands and Jewelry purchase with Tacori Journeys. Learn more HERE. 

Get the girls together for a fun night out for a cause! Girls Night Out is happening November 2nd, 4-7pm, at Affinity & Co. Jewelers! 

Join us for an evening of food, wine, prizes and goody bags in support of Project Self-Sufficiency.

Project Self-Sufficiency is a community-based program in Huntington Beach, assisting low income, single parents to achieve economic independence through education, training, and social services. 

We will feature brand new jewelry from our leading silver designers, so it is a great time to treat yourself or find a holiday gift for someone special!  

This evening benefits the good work of Project Self-Sufficiency. We invite you to support this project by brining a gift card for the teens of Project Self-Sufficientcy. All donations will be matched!

Show you are interested in this event by RSVPing on Facebook HERE. 

Purchase any Tacori 18K Gold Engagement Ring or Wedding Band- Receive $1,000 Travel Voucher
Purchase any Tacori Platinum Engagement Ring or Wedding Band- Receive $2,500 Travel Voucher
Purchase any Tacori RoyalT Engagement Ring or Wedding Band- Receive $5,000 Travel Voucher
Purchase any TWO Tacori Wedding Bands- Receive $2,500 Travel Voucher 

Use your Tacori Journeys card to save BIG on your honeymoon, bachelor or  bachelorette  party, or a weekend getaway to propose! 

FAQs

How Do Travel Savings Dollars Work?
Use your membership code to access your savings bank. When you book your trip, deduct travel savings from your bank balance to arrive at your exclusive price. Your membership allows you to discount the retail price all the way down to the wholesale rate.

Are the Savings Dollars a Gift Certificate?
It’s not a cash value gift certificate. Once you create an account and search for hotels you will see the lowest available rates at each property. Each property offers a private closed user group wholesale price. With this membership you are given access to those rates continuously up to your savings balance.

Can You Redeem the Full Savings Balance at One Hotel?
Possibly, but the membership doesn’t work like money. It is a savings card. For example, if you have $300 savings balance, you would deduct the amount that you saved on the hotel you book from your $300 balance. The greater the savings and the longer the stay, the more savings dollars you will be able to use.

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