4th-Generation Family Business

Affinity & Co. Jewelers is a 4th-generation family business that started in Latvia, moved to South Africa and finally settled in Orange County. Owner Harry's Great Grandfather's love for the jewelry trade was passed down through generations and Harry is proud to carry on the family's legacy creating beautiful jewelry that you and your family can enjoy for a lifetime.

At Affinity & Co. Jewelers, we offer a variety of top-quality jewelry names, including award winning designers such as Tacori, Parade, Naledi & Artcarved.

Our store is staffed by Harry and his wife, Eva, along with our staff: Boris, David, and Michele. We have over 150 years combined experience. Having a small staff means you will always know the friendly face that greets you when you come in.

Our team of experienced jewelers will help you choose the perfect piece.